Fundamentals SEO good practices for Real Estate Websites

10 Simple Steps to gain more engagement, traffic, and higher ranking on search engine result pages

Competitor Analysis (SWOT)
Keyword Research/Analysis
Contents Management
Blog Content (sub-domain)
Links Building
Social Media
Youtube Google Operators such as Google My Business, Images Searches
Google Operators such as Google My Business, Images Searches
Optimize for Voice Searches (for the future and NOW!)
Structured Data/Schema Markup (Technical SEO)

One of the oldest business and investment cape residences for sale forms in the world is in real estate. As a buyer, a seller, or as an agent the competition is very strong. Competition in the field of real estate has and always will be very competitive. Since the beginning, becoming a real estate agent was to find a property for sale from a seller and to find a willing buyer.

However as time changes, the real estate industry has quickly adapted with advancement for technology and data-driven information. Today the real estate industry turns into a data-driven market with instant information and results.

The best way for buyers and sellers to find information on properties they wish to purchase is typing in Google. If you are a real estate company, and have a website, this is your opportunity to grow your business.

We will go through 10 simple actionable steps on how to increase your real estate website ranking, engagement, and traffic through simple SEO tips to dominate local searches.

1. Always Start With Competitor Analysis

If you want to make something great, you should always start with competitor analysis. Best practice and way to understand the market is analyzing what your competitors are doing well.

Ask yourself few simple questions:

What are your competitors not doing well? And doing great?
What unique keywords are they using differently to rank high?
What are the top 5 ranking pages?

On the other hand, you should check real estate websites that are not ranking well on various search engines to create a SWOT analysis on why these competitors for yours are not ranking well.

2.Keywords Analysis/Research

Above we have slightly mentioned keywords, and now we are going to detail keywords. Keywords are the primary focus to rank high on SERP. Without keywords, there is no SEO and vice versa. When doing keyword research it is important to understand the three forms for keywords.

One word: Keyword
Two – three words keywords phrase
Long-tail keywords

One word keyword

They are competitive keywords that all businesses want to rank for on SERP. For example, let’s use the word, London, while trying in the keyword “London” on the search engine. Google provides various links, answers, wikipedia pages, and even images results. If you are a real estate broker in London, that is a keyword all your competitors want to rank for you on Google first page.